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- š Welcome to the Cancel Olympics!
š Welcome to the Cancel Olympics!
Why the election cycle will make you go broke.
Brittany Hennessy
July 22, 2024
Trending Topic Edition: A.k.a. I had to write a new email becauseā¦ current events
Weeeeeeelcoooooome to the Caaaaaaancel Olymmmmmmmpics!
What is it about summer that just gives people itchy fingers?
Is it the day drinking? The heat waves? The unlimited PTO youāre still not using? (Take the PTO and donāt check your email on your day off or youāll end up like this guy.)
Poor Wolf had to go into work on his day off. Like why did he answer?
Iām sure that by now youāve heard all the political stories. Like this one, that one, and yes that one too.
But what may have flown under your radar is the ābrand safeā toggle that comes with every good piece of influencer tech. You know, the filter that is getting flipped on left, right, and third party these days.
The ābrand safeā filter helps brands casting for campaigns omit any influencer using keywords they donāt want next to their content. And that usually includes profanity, derogatory comments, and oh yeahā¦ politics.
Now lookā¦ the content of this email is NOT for people who think they have to speak out against injustice no matter what. I appreciate you, really I do butā¦ not everyone is ready to go broke on that hill.
This email is for people who are wondering how speaking up might effect their business. Hard to drive people to the polls when your car gets repossessed.
In todayās issue of Trending Topics Iāll break down:
The Circle of Cancellation
How to voice your opinion if you MUST
A reminder that puts it all in perspective
The Circle of Cancellation
Can you hear me singing this to the turn of Circle of Life? š¦
For those of you who donāt want to turn their neck it saysā¦
When a current event starts taking over social media...
You say nothing even though you want to because youāre afraid.
Randos on the internet threaten to cancel you for your silence.
You say something but surprise... itās the wrong thing.
Randos threaten to cancel you & tell you to stay in your lane so...
You say nothing even though you want to because youāre afraid thus completing the circle.
Except now youāve tripped the ābrand safeā filter and youāll never know the extent of the damage.
I meanā¦ I donāt know about you, but it seems easier just to do the work IRL and tell people to mind the business that pays them no?
I want to speak my mindā¦ but I also like moneyā¦
Best song from an American Idol contestant. Idc. Idc. Idc.
Sometimes Instagram drives me nuts. But other times, itās clutch.
I didnāt need another reason to sing the praises of broadcast channels but here we are.
Make a broadcast channel called āMy Views, My Beliefs, My Way.ā and go to town.
Post articles, memes, donation links. Anything your heart desires.
It can become a place where you rally your audience to actionā¦ they just canāt talk back.
I meanā¦ itās brilliant. Diabolical? Yes. Performative? Maybe. But brilliant nevertheless. Donāt side eye meā¦ you asked.
Keep this energy at all timesā¦
Can you hear this gif?
Look. Youāre an influencer. Your job is literally to influence people.
But unless the niche you picked is politics or social justice, you donāt HAVE to talk about those things.
If posting mindless content in this hot mess of a world brings you joy, do it.
You didnāt become an influencer to take orders from people or get called into work on your day off.
You became an influencer to talk about the things YOU want to talk about WHEN you want to talk about them.
Thatās it. Thatās the reminder.
Now go post some content sitting in your drafts.
And if you needed more tips on posting during a dumpster fireā¦
Post the content, take the PTO, implement the plan.
Iāll see you on the internet.
āļø If you want to book a 1:1 call with meā¦ you can do that here.
šš¾ If you want to purchase a lifetime membership to my communityā¦ you can learn more and join here.
š If you want to enroll in my Brand Campaign Boot Camp you can do that here.
š© Anything else, just hit that reply button or email [email protected] and let me know!
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